Data trackers monitor your life so they can nudge you

If influencing behaviour in an automated fashion en masse becomes possible, then there will surely be unscrupulous people trying to hack the system, says Iyad Rahwan of the Masdar Institute in Abu Dhabi, United Arab Emirates.

Good idea or not, that world is coming. Understanding how human groups operate will give us the tools to change the way we organise ourselves, for better or worse, Pentland says. “If you really understand how people work, then you can build organisations and governments that work better than the current ones do.”

Via: NewScientist

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