EU Data Protection Watchdog deems proposed online marketing standards inadequate

In a recent Opinion, the Article 29 Working Party deemed the proposed self regulatory framework by the online behavioral advertising sector (EASA and IAB Europe) not to be in accordance with the EU’s data protection regime (and more specifically the ePrivacy Directive).

“Moreover, the Working Party stresses that the Code and the website [www.youronlinechoices.eu] create the wrong presumption that it is possible to choose not to be tracked while surfing the Web. This wrong presumption can be damaging to users, but also to the industry if they believe that by applying the Code they meet the requirements of the Directive.”

See: the Press Release and the Full Document.

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