The Filter Bubble

As a result, while the Internet offers access to a dazzling array of sources and options, in the filter bubble we’ll miss many of them. While the Internet can give us new opportunities to grow and experiment with our identities, the economics of personalization push toward a static conception of personhood. While the Internet has the potential to decentralize knowledge and control, in practice it’s concentrating control over what we see and what opportunities we’re offered in the hands of fewer people than ever before.

Eli Pariser, The Filter Bubble: What the Internet is Hiding From You (2011) 218.

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